In both design and culture, things change fast. In 2023, the culmination of various technological, behavioral, and social changes that have been happening since before COVID will have occurred. This is the time for designers to critically examine the direction of their industry. Instead of just following a trend, we should look for ways to improve ourselves.
It was predicted that in 2023, UX companies and their designers would create a slew of powerful visual design experiences that would feature bold layouts, clashing colors, and multiple typographies. But are all these the new trends in UX designing? Let’s find out, keep reading!
5 New UX Design Trends This 2023
In 2023, we will all see the emergence of visually captivating apps designed to entertain and escape the daily grind.
As customers look for new ways to escape the pressures of daily life, games and sites adapt to meet their needs. Some of the most prominent trends that will be used for product UX design are:
Trend #1: Dark Mode
There are days when people do not have to choose between going to light mode or dark mode, as their devices and interfaces can adapt to the varying intensity of light.
Instead, they should allow themselves to disregard the light and go to night time friend dark.
The dark mode is becoming more prevalent among people, as the lighter alternatives are regarded as annoying and outdated.
Trend #2: Removing the Old Cursor
The silent element of the mouse keeps users clicking and typing away. The usage of this component is universal, and it plays an important role in how visitors interact with the UI.
In 2022, spotlight cursors started to rise, which will continue into 2023 with a strong impact. The rise of custom cursors in Google Chrome has been attributed to the increasing number of community sites dedicated to them and the desire for them to create brand loyalty.
In 2023, UX designers are expected to start incorporating custom mouse and click setups into their work in an effort to give their clients an exceptional experience.
Trend #3: New Cross-Device User Experience
The behavior of a user who crosses the device categories is known as cross-device user behavior. They constantly switch between devices while navigating through a given funnel.
It is common in our world where we are surrounded by various kinds of devices and are designing them with the idea of cross-device experiences in mind.
In order to be successful in the 2023 trends, a UX designer must first understand how to design for various devices. This skill can be useful in understanding the user’s journey and how they can move from one device to another.
For instance, if a user is looking to copy and paste a text message on an iPhone, it can be simple but very fast and effective.
Trend #4: Parallax Scrolling
Scrolling has been a UX design trend for the past year, and it is gotten even bigger this year. You can scroll through your favorite websites and apps in various ways, such as multi-directional and asymmetrically.
Parallax scrolling is a technique that enhances the depth of a page by using multiple scroll speeds for each element. It makes the background scroll at a different rate than the main content, adding more layers of stimulation and entertainment to the page.
This type of scrolling also allows users to connect with their brand personality.
Trend #5: Turning Frustrated Error Into Positive Experience
Because of the current political situation, many people are looking for ways to relieve themselves and get entertainment online. Websites must provide a positive experience regarding loading pages and 404 error messages.
To avoid getting left behind by the 25% of internet users who leave a site after it takes too long to load, the site has to make sure that their website’s loading page has interactive and funny images and animations. These will keep the users entertained and engaged.
To Wrap Up
The increasing number of people who rely on digital technology to perform everyday activities, such as shopping, eating, and chatting, has prompted brands to go beyond just being able to provide a fast and easy solution.
Now, they’re also looking to create a more authentic and memorable UX experience design for their users. So don’t get left behind; be updated!