Google Files Trademark For ‘pixel Watch’ Ahead Of Device’s Launch

With the first “Made by Google” smartwatch on the horizon, the device now has a more specific name thanks to a new trademark for the “Pixel Watch.” The phrase “Pixel Watch” will be trademarked by Google for smartwatches and smartwatch accessories: “Pixel watch trademark registration is intended to cover the categories of smartwatches; cases adapted for holding smartwatches; wearable computers in the nature of smartwatches; smartwatch straps; smartwatch bands,” according to the filing.

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Google To Release A First-Party Wear OS-Powered Smartwatch

For several years, there have been rumors that Google intends to release a first-party Wear OS-powered smartwatch, with the most recent rumor cycle indicating that one may finally be on the horizon.

We’ve even seen renders and watch faces for this device, which has yet to be given an official name. Even the most recent leaks refer to Google’s smartwatch as “Pixel Rohan,” the company’s internal code name.

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Google Has Applied For “Pixel Watch”

While it’s been almost certain that Google’s first-party Wear OS device would be called the Pixel Watch, we haven’t had any confirmation of that. Google has applied to trademark the phrase “Pixel Watch” in new paperwork filed with the United States Patent and Trademark Office.

The “PIXEL WATCH” trademark registration is intended to cover the categories of smartwatches, smartwatch cases, wearable computers in the nature of smartwatches, smartwatch straps, and smartwatch bands.

While the Pixel Watch trademark listing provides no additional information about the device, it’s nice to finally know what to call Google’s first smartwatch. Given that this is intended to be the de facto accessory for Pixel owners, Google’s decision to call it the Pixel Watch makes perfect sense.

Google’s Next Most Likely Opportunity?

Google’s next most likely opportunity to unveil hardware is next month’s Google I/O developer conference, which has previously hosted launches such as the Pixel 3a and Nest Hub Max. However, there are a few more regulatory hurdles between the Pixel Watch and its release, as the smartwatch has yet to appear in FCC or Bluetooth SIG listings.

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So, what are your thoughts on the now-confirmed “Pixel Watch”? Do you plan to purchase one? Being launched by Google, it’ll surely be worth giving a try. What other name would you have given it? Please let us know in the comments.

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