Online payments have already become an irreplaceable part of our daily routine: we can order food, buy clothes and beauty products, and get grocery orders delivered right to our door in just a few clicks.
Because of that, more and more businesses started developing their online performance or even have entirely migrated to the Internet. Even debt collection agencies like Synerprise consulting or Crown Asset Management have found the need to establish an online presence.
However, moving your business online or setting up one from a scratch is not as easy as it seems at first. You’ll need not only to create a website but also to pay attention to its security, web design, content, and many other aspects to help it rank better, generate more traffic and conversions.
In this post, we’ll explain how to make a good website for your business and how it can impact your business performance and brand recognition.
Ready to get started? Let’s dive in!
9 Best Web Site Tips That Will Improve Your Online Business
To make a powerful website for your business, it’s essential to thoroughly consider each detail: from the brand and domain name to the product page design and the content you’ll make for their promotion. Having a well-made website with a catching design and convenient payment methods will only improve the traffic and sales, yet make your marketing efforts much more effective, no matter whether you’ll focus on the paid ad campaigns or decide to input in the SEO strategy.
Let’s now review the basic aspects that can help you to enhance the website performance and put your online business onto a new level of growth.
#1 Obtain a Good Domain Name
Regardless of your business size, both small business websites and large online stores need a good domain name. Simply put, that should be well-optimized for the users to easily spell and memorize, that is why most businesses tend to use their brand as a domain name too.
Some great practices for creating the most useful domain name for your website are:
- Avoid using special symbols such as hyphens and numbers
- Do not make it industry-specific, focus on making it more universal instead
- Use keywords and geolocation to make it easily searchable on the Internet
- Consider purchasing the desired domain name (if it is possible)
Pay special attention to when you choose a domain name as it is always an essential entry point to your website. So, if it fully represents your brand and business, is easy to find and memorize, it can not only make a good impression on your potential customers but also work great for later search engine optimization (SEO) purposes too!
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#2 Implement the Convenient CMS
A content management system (CMS) is one of the most effective tools for website maintenance, that doesn’t require too much technical knowledge in web development. As a rule, it works as a so-called mediator between you and your site’s code, allowing you to conveniently manage your website, design the web pages and publish content.
The most popular CMS worth your attention are:
- WordPress. A functional platform with tons of different premade plugins that is free and considerably simple to install and use. Its flexibility and extensibility allow the easy building of different pages and the creation of unique designs that perfectly fit your needs.
- Wix. A perfect choice for those who look for a user-friendly interface with lots of different templates, and also the business owners that need to launch a website quickly.
- Shopify. That’s the eCommerce platform that allows creating and customizing your online store. With Shopify, you can easily manage the products, inventory, payments, and shipping within a simple workspace, and what is more, you don’t need a developer to set up a store: everything is already there once you’ve got a subscription!
With this said, functional website builders are your key to simple and easy website management!
#3 Create a Catching & Attractive Design
When considering the website’s design and structure, it’s critical to consider different aspects that will motivate your potential customers to convert yet come back for another purchase.
That is why customer experience is one of the most fundamental aspects of doing business today. Even a minor design flaw or bug in your website can completely ruin the impression of your business and go to your competitors instead.
In fact, the web design incorporates many different elements that are surely worth its money. For instance, the usability criterion is important to make your site convenient for the average user (which is totally fine, as your clients come for shopping, they don’t want to waste the time learning the site’s navigation, instead, they’ll want to purchase the products within a few clicks).
Or else, the business owners that feature the offline store too would love to mention this in the contact information to inform the site’s visitors of the offline shopping option too! Not to mention the overall design concept of your website: it should look aesthetic, catch people’s eyes within a few seconds and earn their trust.
#4 Consider Adding the Branding Elements
Adding the brand elements is another essential thing that will help you to enhance online engagement and make your business more memorable for visitors and customers. Moreover, a successful brand development strategy can make your business more competitive in the market yet improve brand awareness among online shoppers.
For this purpose, consider the brand style of your business: logos, colors, and other important branding elements, and ask the website designers to deeply integrate those into your site concept.
#5 Make It Optimized for Different Devices
The mobile-friendliness today cannot be overlooked either: according to Statista, in recent years over 90% of the global Internet population use a mobile device to go online. Moreover, the website’s mobile usability is one of the major features supervised by search engines like Google and Bing. In other words, if your website has only a desktop version, it’ll probably have lower positions on the SERP and vice versa.
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#6 Mind the Website Loading Time
Google has also recently stressed the importance of reducing the website’s loading time: it can either enhance your site’s interaction with potential customers or totally kill that as well. The researches have shown that if the page doesn’t load within 3 to 5 seconds, the users are much more likely to leave the webpage and never return, which means your business loses the client.
Moreover, the search algorithms will now evaluate the site’s speed too, so if it’s too slow, it will also impact the site’s ranking and the traffic it generates.
#7 Produce the EAT Content
With the trillions of different web pages created, users become really picky about what they see on their screens. So, even if your website is mobile-friendly and works quickly, you still can fail by showing irrelevant or thin content that features no use at all.
Instead, focus on producing the EAT content, one that is Expertized, Authoritative and Trustworthy. For instance, you can diversify your content with useful guidelines, product testimonials, and catching videos published on your website. You can even make use of the videos that are already live on your social media pages or created in specific formats that are not compatible with your site – the right video converter will easily resolve this issue!
#8 Invest in Your Website’s SEO Efforts
As you might have already figured out, your website should be unique and feature-specific to its potential clients to start generating leads. However, you can also enhance its online performance with the use of SEO tactics – the practices that allow improving your pages’ positions in organic SERP.
What is more, by creating a strong SEO strategy for your online business, you will not only boost the site’s traffic but also improve the competitiveness of your business online, improve sales and create strong content that will benefit for years after optimization!
SEO is a long-term marketing strategy that can significantly improve your business performance and generate sales without any investments in luxury ad campaigns.
#9 Promote Your Website On Social Media
The last but not least effective method to enhance your website performance is to promote it on popular social media platforms like Instagram, TikTok, Facebook, YouTube, and many others.
The major advantage of this approach is that you can engage different audiences from multiple sources and encourage them for further interaction once they’ve landed on your site. For instance, you can use various hashtag tips or contract bloggers – there are tons of methods for every budget!
As you can see, creating the perfect website for your online business requires tons of different aspects to consider: from the site’s domain, its structure, and design to the powerful content strategy and content marketing efforts.
By implementing all the tips explained above, it’s more than possible to launch an excellent web platform that drives more leads and conversions for your online business, improves its presence on the Internet, and enhances brand awareness as well.
Being inspired by the powerful tips for business sites, it’s time to implement those into your business too! We wish you good luck and hope you’ll succeed in this endeavor!