A Step-By-Step Guide to Starting Your Own Copywriting Business and Earning Six Figures

If you’re contemplating taking the big leap into copywriting, now is the time. Because if not now, then when?

Will dangling a proverbial carrot convince you? Let’s look at the latest stats. Coherent Market Insights predicts the global copywriting market to be worth $42.22 billion by 2030.

With the increased demand for online content, social media and digital marketing, dipping your feet into copywriting makes good business sense.

Every copywriter worth their salt knows that excelling in the market takes more than throwing a few words together.  It’s a dog-eat-dog world. If you’re not in the business of writing persuasive marketing copy, maybe you should reconsider diving head-first into copywriting.

For those who say, “Bring it on,” here’s how you can start your own copywriting business while making coins.

#1 Expand Your Global Reach

The internet is global, hence the World Wide Web. Don’t just concentrate on procuring U.S. clients. Companies from around the globe are clamoring for experts in their respective fields.

Challenges in receiving global payments shouldn’t stop you from expanding your global reach. With the variety of SaaS payment solutions available, you could align your economic goals with a subscription software model, says PayPro Global.

Profit remains your ultimate goal. By incorporating subscription management software into your SaaS tools, you can scale your copywriting business and eye global expansion.

#2 Find Your Niche

Specializing in a niche will get you noticed.

As the saying goes, “Stick with what you know.” Being an authority on certain topics gives you every right to charge more than the average going rate. Include your niche in your business strategy.

For example, if you’re an SEO content writing guru, your services will be in demand. Digital marketing is an ever-expanding field, driven by the increased adoption of digital technologies.

SaaS copywriting is just as sought-after. Small businesses and larger corporations are constantly investing in SaaS startups. They’re always on the lookout for copywriters who understand the jargon and can translate copy for a wider audience.

#3 Harness the Power of AI

Generative AI is here to stay. The best thing you can do is embrace it and use it to your advantage.

AI copywriting software is often frowned upon by copywriting hacks. Many argue the very task of using AI is an insult to the craft.

While writing an opinion piece for The Guardian, copywriter Henry Williams mentioned it had taken ChatGPT 30 seconds to write an article on “payment gateways”. It would have taken him longer. When prompted, ChatGPT kicked out the content for free. Williams would have charged £500.

Insult or not, AI can help you become a better writer by automating mundane tasks.

Let’s use Jasper AI as an example. Tech Report lists the tool as one of the 10 industry leaders making waves in generative AI copywriting.

The publication rates Jasper AI as the best AI copywriting software with ChatGPT-4 and SurferSEO integration. Those who know the need to make copy SEO-friendly will welcome these features.

#4 Make That Cash

Starting your own copywriting business gives you autonomy and the freedom to work whenever you want. The best part? You determine how much you are worth and put a value on your skillset.

Now about that six-figure salary… Getting any business off the ground is hard work. Granted, the money might not come in as fast as you’d like.

Growing your business is growing your reputation. As mentioned earlier, the more niche your skills are, the more you can charge.

Once you’ve bagged your first client, always stick to your deliverables. Being reliable and knowledgeable keeps you in their good graces and at the top of their referral list.

Freelancing platforms such as Upwork and Fiverr offer great opportunities for those still finding their feet. The latest from Digital Information World is that copywriters can earn $58,600 per year. This amount could increase, depending on the projects you undertake.

The fear of AI taking over your job should be the least of your concerns. The demand for human writers has increased since the start of 2023, says Freelancer CEO Matt Barrie. He tells CNBC that AI can’t replace human creativity. That’s why copywriting and ghostwriting will always be marketable careers.

As long as you find your niche, expand your reach and flip the script on AI, there’s no stopping you. Soon, you’ll be cashing those six-figure checks.